Here, WWD breaks down some of the new labels that are now or will soon be available at Ulta Beauty. Scroll on for more.
The prestige beauty label shocked consumers when it was revealed on Jan. 5 that its products are now available at Ulta Beauty. Some of the products include a clean line derived from natural ingredients and sustainable packaging, as well as a few of the brand’s other popular products such as its lipstick or water-fresh tint.
In February, it was announced on Rihanna’s official Instagram account that her popular line Fenty Beauty will soon be available to shop at Ulta Beauty starting March 6. The brand’s account also announced the news on its own page.
“Bout to be in my ULTA bag!!” the singer-entrepreneur’s caption read. “Dats right, I can finally confirm that @fentybeauty is officially joining the @ultabeauty fam!! March 6th.”
In February, the label revealed that its products will be at Ulta Beauty starting Feb. 14, including some of its most popular ones such as the Mighty Patch and Force Shield Superlight Sunscreen, among others.
“I am thrilled to expand our relationship with Ulta Beauty, cementing our position as the leading functional skin solutions brand with the premier beauty retailer in the U.S.,” Ju Rhyu, the cofounder and chief executive officer of Hero, said in a statement.
BeautyStat initially started as a blog and social media site that reviewed different beauty products before launching its own line. Created by Ron Robinson, a cosmetic chemist, the line has been featured on multiple outlets, with its Universal C Skin Refiner one of its best-selling products.
Last month, it was revealed BeautyStat will be going into 260 Ulta Beauty doors and online, with a deluxe trial size of its top product, the Universal C Skin Refiner, in all doors.
The clean beauty line, which is aimed specifically at Gen Z, offers nontoxic products focused on sustainability, down to its packaging. Created by April Hardwick and Mark Veeder, who was also behind the award-winning natural skin care brand Farmacy, Sk*p will reportedly soon be available at 100 Ulta Beauty stores starting this spring. No specific date has yet been announced.
The popular, cult-favorite haircare brand arrived in Ulta Beauty stores shortly after the New Year. Olaplex has been around for a while now, and though users acknowledge its popularity and reviews since YouTubers loved the brand in 2016, it seems its products’ demand is surging with a second life on TikTok.
The skincare brand, which carries plenty of SPF and sunscreen products, arrived in Ulta stores in February. Supergoop’s most popular items, such as the Matte Sunscreen, Glow Stick, Play, Sheer Screen and Unseen Sunscreen, among others, are now available at Ulta Beauty.
The skincare line arrived at Ulta stores in February, with their products such as the Tropics Moisturizer, Tropics Toner and Break-Out, among others, now available to shop. Rosen was founded by Jamika Martin and focuses on skincare concentrating on mass acne care.
The award-winning singer’s first-ever fragrance, which she launched last fall and also happens to be cruelty-free and vegan, landed in Ulta stores and online in January. In a world of celebrity endorsements and cosmetics lines, Eilish told WWD she chose fragrance because of her specific relationship with scent. “It’s involved in every ounce of my life, and in everything I do,” she said.
Founded by Becky G, the Latinx-founded beauty brand became available on Ulta.com on March 7 and in stores March 13. The brand is dedicated to celebrating and supporting Latinx heritage and culture. Tresluce launched in June 2021, with its products featuring a key ingredient in blue agave, sourced from Jalisco, Mexico.
The brand, which launched last year, is going into more than 1,000 Ulta Beauty doors next month with its full assortment. At present, it is only sold via the brand’s website, and spans makeup and skin care. Prices range from $16 to $24. R.E.M. Beauty may be new to Ulta, but Grande is not. The retailer has carried Grande’s perfume lines, which initially launched in 2015.
Hally Hair is the first ammonia-free foam hair dye ever, marketed toward Gen Z. The brand features products such as Color Cloud, which is a foaming hair dye that washes out in four to six weeks, and Fluffy G, a hair gloss treatment for all hair. Aside from normal hair colors such as brown, black, blonde and red, Color Cloud also comes in vibrant hues such as Blue Crush, Rose Gold and Purple Avalanche.
Andrew Fitzsimons Hair
Andrew Fitzsimons, celebrity hairstylist, launched his namesake beauty brand, incubated by Maesa, in March. With an initial offering of 27 products, all priced at $14 each, the brand has entered the U.K. and Ireland markets at Boots, Ulta Beauty in April, and a June launch in Germany at retailer Müller.
The popular haircare and beauty brand is best known for their best-selling products such as the Babassu Oil & Mint Deep Conditioner, White Peony Leave In Conditioner and the Moisturizing Avocado Hair Milk, among others. Since its launch in 2014, Mielle Organics became extremely popular for it blend of amino acids, herbs and minerals to offer a line of natural beauty products.
Founded by two women, Sally Mueller and Michelle Jacobs, the line offers innovative solutions for women going through menopause, with products that help with hot flashes, low libido and trouble with sleeping while also offering beauty staples such as retinol cream and antioxidant face serum.
The personal care brand, which is also clean, vegan and cruelty-free, offers an array of products for everyone, regardless of one’s gender identity, highlighting inclusivity, diversity and fluidity. Its products include the New Moon Balm, the Cosmic Dew Water Cleanser and the Luna Pimple Patches.
Known as the best-smelling sunscreen, Vacation emphasizes the importance of “leisure-enhancing” and “excessively good” when it comes to their products, making sure its users are both protected from the sun while also having a good time.
Check this article for further updates as brands enter Ulta Beauty.
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