CHEVRON CREATIVE: The British Fashion Council (BFC) has enlisted shoe designer Nicholas Kirkwood to create a custom design for the next London Fashion Week.

Kirkwood’s concept — a chevron print fused with graphic shapes — will be implemented in the branding for London Fashion Week in September.

“It’s wonderful to be able to collaborate with designers on the London Fashion Week creative — it brings a personal element and a new, exciting dimension to each season,” said Caroline Rush, chief executive officer of the British Fashion Council. “Nicholas’s creative vision: a bold palette, sharp graphic lines and his signature chevron pattern, have real impact.”

This will be the third season that the BFC has teamed up with a designer on a branding visual. Kirkwood joins the ranks of Manolo Blahnik and Jonathan Saunders, who have created bespoke artwork for the organization in the past. This time around, the design will also be presented as a mirrored display, an interactive and reflective element incorporated in the central courtyard at Somerset House.

“It’s a great privilege to be able to team up with the BFC on this exciting project and apply my interpretation to the London Fashion Week campaign,” said Kirkwood. “I’ve taken elements of my work and designed a pattern that I feel reflects the bold nature and energy of London Fashion Week.”

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