British radio and television presenter Nick Grimshaw has been appointed men’s wear ambassador for London Collections: Men (LC: M). The role will see him supporting British designers, and the shows and events during the men’s shows with fellow ambassadors David Gandy, Dermot O’Leary and Tinie Tempah.

Dylan Jones, editor of British GQ and chair of LC: M, said that Grimshaw’s “innate style, his enormous influence, and his enthusiasm for British fashion makes him a perfect choice.”

Additionally, Alannah Weston, creative director at Selfridges; Alexander Fury, fashion editor at the Independent; Catherine Hayward, fashion director at Esquire, and Gillian de Bono, editor of the FT’s How to Spend It, have all been appointed to the men’s wear committee, which supports and promotes LC: M.

The next edition of LC: M will run from January 6-8 2014.

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