In an effort to promote emerging Chinese designers, Nicola Formichetti, in partnership with China’s Modern Weekly and artist Yi Zhou, will present a creative exhibition to debut at Formichetti’s new pop-up store, Nicola’s, tomorrow.
In addition to styling looks created by nine Chinese designers – which include Shao Yan Chen, Qiu Hao, Joseph Li, Masha Ma, Uma Wang, Du Yang, Jin Chong Yu, Xiao Yu, and Huishan Zhang – the Lady Gaga stylist and Mugler creative director will unveil a short film created by Zhou (also the art director of Tudou, the Chinese YouTube). The two shot the “East-meets-West” themed video in Chinatown, Brooklyn and various other neighborhoods throughout the city – and the film will play on display screens throughout the store.
“For my pop-up store I wanted to create a living, breathing organism with multiple inspirations that change daily,” Formichetti told WWD. “We wanted to merge east meets west. I wanted to be able to invite all the Chinese people, no matter if they are in New York or not.”
The result: an online performance that spans social networks such as Weibo (A Chinese microblogging platform), Tudou, Twitter and Facebook – and rumor has it that Lady Gaga might even stop by.
Nicola’s is located on 50 Walker Street and open through Sept. 22.