NEW CHAPTER: Nicole Farhi is re-launching its men’s and women’s collections in the wholesale market with a new sales agent for Europe, the Middle East and Russia – and a new in-house campaign.

Starting with fall-winter 2015, Fourmarketing will oversee sales for the British brand, which is owned by Maxine Hargreaves Adams, who also serves as creative director. The team has worked with the British photographer Toby Glanville and the German model Lina Berg on the fall-winter 2015 look book.

Gino Da Prato, the founding partner and director of sales and marketing of Fourmarketing, said he would target “a carefully considered list of retailers within Europe, Russia and the Middle East markets, each relevant to the brand’s renewed focus on quality and effortless style.”

Hargreaves Adams, who purchased Nicole Farhi in 2013, said she wants it to become “the go-to brand for accessible, understated, British elegance and luxury.”

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