NIVEN TO PARASOL: Fernanda Niven has joined Parasol, a sun protective resortwear brand founded by former Vogue style director Alexandra Kotur, as creative director. Niven will help expand the company — which targets women, girls and boys — into accessories and beauty, featuring products such as hats, sunscreens and sunglasses.

Most recently, Niven has been a contributing editor of Town & Country and a lead investor and business strategist for Organic Avenue, a vegan food and juice company. Earlier, she was a designer for a handbag line she launched in 2000 under her own name. She has also been director of client relations for 
Vera Wang.

This story first appeared in the March 19, 2013 issue of WWD. Subscribe Today.

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