PRIME NUMBER: Number:Lab opened its first retail space at 317 Tenth Avenue recently with a celebration that drew fellow designers Peter Som, John Bartlett and Rafe Totengco, along with Carlos Couturier, owner of the neighboring Hotel Americano, and Michele Levy, owner of the Melissa Shoes business in the U.S. The 1,000 square-foot space doubles as a showroom and design studio for Number:Lab founders Luis Fernandez and Greg Lawrence. Fernandez is a winner of this year’s CFDA Fashion Incubator competition and will move the studio to that program’s spaces in May. “We like this neighborhood because it’s on the frontier of an up-and-coming area that hasn’t been completely exploited yet,” said Fernandez.

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