OFF TO TOKYO: In order to celebrate the 50th anniversary of the brand’s presence in Japan, Gucci creative director Frida Giannini is taking a trip to the country later this month.

On Oct. 24, Giannini will start her three-day trip by hosting private press appointments to present the label’s spring/summer 2015 men’s and women’s collections at Tokyo’s Yu-un House designed by Tadao Andao in the Azabu district.

The following day, the designer, along with Gucci president and chief executive officer Patrizio Di Marco, will celebrate the company’s solid partnership with UNESCO with a gala dinner at Tokyo’s iconic Ryogoku Kokugikan indoor sporting arena. During the event, Gucci, which in 2012 created a scholarship program in Japan with UNESCO to support students affected by the earthquake and tsunami hitting the Iwate, Miyagi and Fukushima prefectures in 2011, will donate the proceeds coming from the sales of a limited edition silk scarf introduced earlier this year to the National Federation of UNESCO Associations in Japan.

Giannini will complete her trip with a visit to those students in the Sendai area who benefitted from Gucci’s scholarships. These will have the opportunity to see a leather artisan from the brand’s Florence headquarters at work.

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