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BARE NECESSITIES: Purple Fashion editor in chief Olivier Zahm brings out the exhibitionist in people. A show of his black-and-white photographs at trendy Parisian boutique Colette includes a couple having sex, a woman lifting her dress to reveal her lack of underwear and some enthusiastic French kissing, sometimes involving Zahm himself.


The images, which hint at an orgiastic lifestyle, are drawing 15,000 visitors a day – and rising – to Purple Diary, the blog companion to the magazine that was launched a year ago. “In one month, the blog reaches more people than the magazine does in six months,” Zahm marveled. “It opens up the Purple lifestyle to an international community, going beyond the purely editorial aspect of the magazine.”


Luckily for Zahm, his friends have embraced the concept. Anna Dello Russo, fashion director at Vogue Japan, happily posed for snaps – fully clothed – before heading off to check out the exhibit on Thursday night. “There is a picture of me? Otherwise I go,” she joked. She needn’t have worried – of course there was.

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