ON SCREEN: Thanks to Brioni, Academy Award winner Geoffrey Rush will be one sharply dressed art expert and auctioneer in the latest Giuseppe Tornatore movie, “La Migliore Offerta” (“The Best Offer”). In the film, due out in January, Rush wears Su Misura, or made-to-measure, suits from the Italian men’s wear brand in his role as Virgil Oldman.

This collaboration continues to strengthen Brioni’s ties with Hollywood, as the company outfitted the James Bond franchise for more than a decade, for example.

This story first appeared in the December 12, 2012 issue of WWD. Subscribe Today.

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