ON THE MOVE: After getting a boost in financing from Norwest Venture Partners last December, Los Angeles-based contemporary brand Bailey44 has been expanding its wholesale channels, while launching its first e-commerce site. The site was built by Sweden Unlimited, which has done Web sites for such brands as Alexander Wang, Michael Kors and Marchesa. Among some of the features are a handwritten thank you note included in every order. “We want to keep the experience personalized, and as the site grows we plan to scale this to create a personal styling aspect to our customer service model,” said Ruthy Grode, cofounder and chief executive officer of Bailey44. The e-commerce site will also offer exclusive products. “Longer term, our goal is to create a Bailey44 online community for further engagement with our customers.”

All of Bailey44’s merchandise, which is shipped from Vernon, Calif., is manufactured in Los Angeles. The site offers free U.S. shipping.

This story first appeared in the October 22, 2013 issue of WWD. Subscribe Today.

Joining Bailey44 is Chana Taft as chief marketing officer. Earlier she headed up marketing and e-commerce at True Religion Brand Jeans and Twelfth Street by Cynthia Vincent. Natalie Haddox-Davis joined in January as director of e-commerce.

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