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ON THE ROAD AGAIN: “It’s for a woman who is the woman she wants to be,” pronounced Diane von Furstenberg of her famed wrap dress in London Thursday night. The designer was in the city to host a party to celebrate an edited version of her “Journey of a Dress” exhibition — which marks the design’s 40th anniversary — at London’s Phillips gallery, which runs through Nov. 18. The London show is made up of an installation of vintage wrap dresses and photographs from Von Furstenberg’s personal collection, by the likes of Peter Lindbergh, Helmut Newton and Francesco Scavullo.’s owner Tom Chapman hosted the bash, while guests including Laura Bailey, Bianca Jagger, Ellie Goulding, Princess Olympia of Greece and Princess Marie Chantal of Greece gathered to graze on lobster bisque salad and sip Champagne as they toured the show.

This story first appeared in the November 11, 2014 issue of WWD. Subscribe Today.

Some members of the glamorous crowd had also posed for The DVF Times, a mini newspaper published to celebrate the London exhibition, which featured portraits of 15 of the city’s It Girls, alongside an inspirational message from each of the women.

Bailey, one of those who took part in the project, reminisced about buying her first DVF dress. “The first one I bought in New York: vintage, with a green and white leaf print, before I knew Diane,” said the model and writer. Since then, however, the two have struck up a firm friendship. “She’s strangely, magically been there at very important times in my life, and has been someone I very much look up to and listen to. Diane is a really old friend, so it’s a very fast ‘yes’ to anything in the DVF world,” added Bailey.

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