KIDDIE POOL: Onia is launching girls’ swim.
Just in time for the resort season, the New York-based luxury resort wear label will introduce a girls’ assortment that will include a one-piece, scoopneck style called Ava, which mimics the best-selling women’s style called the Kelly. The swimsuit will come in three different patterns — pineapple, wave and toucan motif — and retail for $150.
“We saw so much success with the launch of our women’s collection last summer, which led us to launch girls’ in a similar way, offering minimalist swim that would set us apart in the market,” said Carl Cunow, co-founder of Onia. “Our concept with girls’ remains consistent with our brand DNA — to offer high quality fabrics combined with superior construction for super soft, long-lasting durability.”
The collection, which is infused with SPF protection, will be available at Barneys New York, Soho House and on Onia.com starting Nov. 15. This coincides with the introduction of boy’s prints that will be available exclusively at Barneys.
Onia recently partnered with Theory on a Men’s collection and before that worked with We Wore What blogger Danielle Bernstein on a capsule collection. The brand, which produces private label swimwear for retailers including Saks Fifth Avenue and Brooklyn Industries, grew by 40 percent from 2014 to 2015. Since launching the business in 2009, Onia has introduced three other brands that sit under The Onia Group: Trunks Surf and Swim for men and Sole East for women, which target department stores including Nordstrom and Bloomingdale’s, and Teal Cove, which is aimed at mass market stores such as Steinmart.
Read more from this week’s WWD:
The New Frontier: Direct-to-Consumer Fragrances: Hawthorne for Men, Phlur, Pinrose and Commodity Goods are part of a direct-to-consumer fragrance category growing online.
Jessica Alba’s Honest Beauty Expands, Plans Canada Launch: The beauty brand is also looking to move into Western Europe and Australia.
Retail Employment Rises Across the Board: Specialty stores and department stored boosted payrolls in September.