DEEP DIVE: Onia and Danielle Bernstein of We Wore What have created a capsule collection of swimwear.
Nathan Romano, Onia’s cofounder, said he’s gotten to know Bernstein during summers in the Hamptons, and the idea for this collection originated a year ago. This is the first time the New York-based resort brand has designed a line with a blogger.
“This is totally new,” said Romano. “I haven’t seen anybody else do something in this realm, so I’m excited to see what kind of dent we make in the market with an Instagram influencer.”
According to Romano, the collection is edgier than Onia’s swimwear, but like the brand’s core line it’s made from Italian fabrics. The capsule includes a lace-up one-piece and a two-piece suit with high-waisted bottoms that also feature lace-up details. The line comes in neutral colors — black, white and beige — and ranges from $80 for tops to $195 for the one-piece. The swimwear is available at Onia.com and will be sold in Intermix stores starting in June.
Bernstein, who has 1.4 million followers on Instagram, said Onia is one of her favorite swimwear brands, adding that, “The pieces I designed were a true nod to my personal style.”