Opening Ceremony opened a pop-up shop at the Brooklyn Museum to accompany the museum’s “Who Shot Sports: A Photographic History, 1843 to the Present” exhibition of 230 works, including daguerreotypes, salted paper prints and digital images.
In keeping with the athletic theme, the pop-up features merchandise from OC’s Club USA capsule collection of unisex tanks, T-shirts, caps and pins based on Eighties and Nineties summer sportswear. The space inside the museum is set up like the boxing ring that Max Lamb designed for OC’s Club USA space in its Howard Street store.
The exhibition and pop-up are well-timed to the 2016 Rio Olympic games. And lest anyone forget, the Olympics were a key influence on OC cofounders Humberto Leon and Carol Lim’s original store concept. “With the inspiration of the brand so heavily rooted in sports, it was an organic choice for Opening Ceremony to be part of the Brooklyn Museum’s ‘Who Shot Sports’ exhibition,” said Lim.
The pop-up will be open as long as the exhibition is — until Jan. 8 — and is accessible to guests of the ticketed exhibition.