Having sold its collection in the Ukraine for more than six years, Oscar de la Renta LLC has opened its first boutique in Kiev through its partnership with Cult Fashion Group.
The prospect was first discussed about a year ago when the Izmaylov family, which runs Cult Fashion Group, made it known they were relocating to Kiev from the conflict zone of Donetsk, according to Oscar de la Renta chief executive officer Alex Bolen. However cautious Bolen may have been initially about opening a freestanding store, he said the company’s Ukrainian partner, which also operates multibrand stores in Dnipropetrovsk, has a proven track record. Noting that wherever it is operating internationally Oscar de la Renta tries to align itself with companies that are well-immersed in their respective areas, Bolen said the company is taking the long view with the Ukraine.
Located on the third floor of the Mandarin Plaza, the 1,300-square-foot Kiev store showcases the full range of the brand’s ready-to-wear and accessories collections. Having hosted an opening night party last month for Ukrainian guests such as TV hosts Maria Efrosinina and Vasilisa Frolova, hoteliers Liza Yurusheva and Anastasiya Zholinskaya, designers Olga Alonova, Bevza Svetlana, and artists Masha Shubina and Ilya Chichkan, Bolen said, “There are a lot of women in the Ukraine who are extremely fashionable, affluent and they like to dress up. In the Mandarin Plaza, Chanel has a large store, and Dior and Dolce & Gabanna are there. Clearly, we’re not the first.”
The Kiev shop’s decor is similar to the five other Oscar de la Renta international boutiques, which feature Dominican coral stone and high-gloss white anigre wood, with construction overseen by Meyer Davis Studio Inc. The Kiev location is the sixth international store for the brand.