ALL ACCESS: London designer Osman Yousefzada is partnering with Amazon on a limited-edition capsule collection of autumn-winter looks that will launch in November on the retailer’s Web sites in Europe.
An announcement is expected today.
This story first appeared in the September 17, 2014 issue of WWD. Subscribe Today.
The collection includes a black dress, unisex tuxedo style jacket, a unisex Christmas knit and a statement necklace. Prices will be under 150 pounds, or $245 at current exchange.
“It’s a fun take on my main line, and it’s inspired by Christmas in Gstaad (Switzerland),” said the designer, who will show his spring-summer collection at London Fashion Weekon Tuesday morning.
“I rarely do collaborations, and I don’t really want to be doing a diffusion line. But I did want to partner with Amazon, and it’s a way of making my clothing more accessible,” he told WWD.
He added that the collection nods to an “architectural aesthetic,” with strong, clean lines and an emphasis on cut. “These are timeless, versatile pieces,” he said.
Juliet Warkentin, director of brand and creative at Amazon Fashion EU, said during an interview that the retailer “wants to make great fashion accessible to every woman. Osman’s work is so careful and considered. His focus is on making the most flattering clothes for women. He has an obsession with cut and fit.”
Warkentin said it’s the first time that Amazon in Europe has worked with a fashion designer on a capsule collection of this nature.
Sergio Bucher, vice president of fashion at Amazon EU, said the aim is to make the site, “the best place to buy fashion online and bringing exciting and exclusive selection to our customers is key.”