SAME-DAY IN THE HAMPTONS: In an effort to appeal to the jet-setting customer, the Outnet is launching a summer collection of exclusive styles from 17 brands and an ad campaign featuring Liya Kebede on June 23. Offerings will include a $515 Cushnie et Ochs white dress, a $394 Matthew Williamson caftan and an $85 pareo from Kebede’s LemLem collection — all part of the Outnet’s summer packing list.
When the collection launches, the Outnet will also roll out its same-day delivery service to the Hamptons, which, until now, has only been available in New York City and London. According to the Net-a-porter-owned outlet site, the Outnet shopper takes between six and nine vacations a year, and its St. Tropez-shot “Postcards From…” campaign was designed to appeal to this consumer. For those staying closer to Manhattan, the Outnet wants to make sure the Hamptons crowd can have that Oscar de la Renta dress and Melissa Joy earrings by dinner time.