OVS PARTNERS WITH GOOGLE: Italian mass-market retailer OVS has teamed with Google Enterprise to develop a range of technological tools for both the company’s retail network and internal organization.

Google Enterprise will use some of its services to create customized solutions for OVS. The Google Street View and Google Search Appliance will allow customers to take a virtual tour of OVS stores, book a personal shopper from the stores’ changing rooms and check the availability of products. In addition, the Google Cloud Platform will enable OVS to develop specific apps to involve customers both online and in-store, while the Google apps for business service will help create more efficient, quick and easy communication activities among OVS’ different business areas.

This story first appeared in the May 28, 2014 issue of WWD. Subscribe Today.

The first fruits of the collaboration between the two companies will be unveiled on Thursday, when OVS will inaugurate its new flagship on Milan’s Via Dante, which will feature the new OVS Digital Experience corner.

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