British rapper Pa Salieu, whose debut single “Frontline” was the most-played track in 2020 on BBC Radio 1Xtra, is the latest face for Samuel Ross’ fashion venture A-Cold-Wall. Salieu fronts the pre-fall 2022 campaign.
The artist from Coventry, who walked earlier this year in Ozwald Boateng’s first London show in 12 years, was styled by Robbie Spencer and photographed by Ken-Tonio Yamamoto.
Salieu said he had an instant connection with Ross the first time they met.
“I try and paint the pictures of what I’ve seen in my music and this is exactly what Ross does in his work. He’s constantly drawing influence from his experiences and surroundings, it’s clear to see the essence of the urban surroundings. He’s experienced and reflected in his pieces, straight from his eyes to his art,” he said.
“I felt quite overwhelmed the first time I was able to look through his collections. He’s a big inspiration to me and it’s an honor and very motivating to be a part of this campaign,” he added.
Salieu is known for blending his Midlands upbringing with his Gambian heritage to create a unique brand of rap that has seen him carve out space as an innovative new voice in British music.
Having collaborated with the likes of FKA Twigs and Yussef Dayes, he dropped his latest collaboration “Blessing Me” with Mura Masa and Skillibeng last week.