IN HER SHOES: Pamela Anderson certainly whips up a lather of excitement.
After sparking chaos in France’s Parliament on Tuesday, as journalists fought to hear her campaign for the ban of the force-feeding ducks and geese for the making of foie gras, it was a repeat performance for the former “Baywatch” star at Tom Greyhound in Paris on Thursday evening.
Although the scene in the hip concept store — where she was celebrating the pop-up space dedicated to her vegan shoe and bag line created with French accessories designer Amélie Pichard — was slightly more civilized. Cameramen and journalists lined up for interviews, which were timed down to the minute. And organizers had set clothing racks up around Anderson to protect her from the more than 100 guests wanting a photo op.
Sporting a little black Vivienne Westwood dress paired with pumps from her collection in lipstick red metallic leather-substitute with a rubberized silver-glitter sole, Anderson told WWD the line has “a very Saint-Tropez feel.”
“The shoes are very chic, because they were made in France and because they were designed by Amélie,” said Anderson. “I brought the cheeky element to it, such as the glitter bottom.”
On the subject of foie gras, she explained: “Every country has some cruelty towards animals. In Canada, it’s the seal. In Japan, it’s about the dolphins. Any time you’re talking to people, [they bring up the economy]. It’s a touchy subject, but we have to change the culture.”
Anderson explained she spoke at the French Parliament to support and bring attention to the cause.
“That’s my job,” she said. “Hopefully, they’ll be able to push [the bill] through.
“I love anything else about France, including food,” she continued. “There’s fantastic vegan food in Paris.”
Anderson’s shoe line consists of eight models in three themes — denim, raffia and red, in a nod to her famous bathing suit in “Baywatch,” Pichard said.
“It was a challenge to create vegan shoes,” she added. “It’s about finding beautiful materials. We managed to find suppliers who made highly technical materials for us.”
In addition to Opening Ceremony in Los Angeles, where the collection made its exclusive debut in December, and Tom Greyhound in Paris, it is to roll out to a dozen doors.
At 9:30 p.m., a bit more than an hour after Anderson swooped into the store, she left to film late-night TV talk show “On n’est pas couché.” It marked the end of her five-day trip to France.