PAMELA SEIDMAN JOINS NINE WEST: Pamela Seidman has joined Nine West Holdings as executive vice president of marketing.

Seidman reports to Andrew Hede, chief executive officer of Nine West, according to Sycamore Partners, the private-equity firm that owns the Nine West business through its acquisition of The Jones Group.

Seidman will oversee all aspects of global marketing and branding for Nine West, including digital media strategy and creative content. According to Hede, Seidman is an “exceptional brand strategist with a distinct understanding and appreciation for aspirational marketing.”

Before joining Nine West, Seidman was vice president of brand marketing at Express. Her experience includes a stint as vice president for marketing at Valentino and as a director at KCD.

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