MANPOWER: The upcoming Paris Men’s Fashion Week lineup is steadily bulking up, with Band of Outsiders due to present for the first time during the event, which runs June 27 to July 1.
Risking the wrath of models’ rights activists, the Californian brand, which staged a show last June at Pitti Uomo, plans to present its entire spring 2013 men’s ready-to-wear collection on one lone model in a Paris gallery over a 60-hour period kicking off on June 27.
Scott Sternberg, the brand’s witty creative director, has drawn up his own set of “rules” for the event. Like a living mannequin, the model over the three days will inhabit a small compartment built from cardboard boxes and wood planks in the front window of a yet-to-be-divulged gallery in the city’s Marais district. He will allowed to leave the box every two hours during waking hours to be photographed, change into a new look from the collection “and presumably to relieve himself every so often.” The model will sleep in the compartment.
The event will be broadcast live at the-longest-show-ever.bandofoutsiders.com and nowfashion.com, with photos, music and information to be uploaded on the brand’s site over the three days. Each time the model changes out of a look it will be displayed in a separate area of the gallery, culminating with a cocktail party at the event’s completion and the model’s liberation on June 29.