LONDON — London’s fashion and social set began celebrating London Fashion Week a day early. On Thursday night, the Polish designer Joanna Przetakiewicz’s showcased her label, La Mania, with an artsy installation at the Royal Academy of Art.
The designer, who describes Karl Lagerfeld as her mentor and a “godfather,” showed as part of the British Fashion Council’s International Fashion Showcase. Guests included Anja Rubik, Fiona Swarovski, Sir Rocco Forte, Francesca Versace, Zaha Hadid, Dan Gillespie, Lapo Elkann, author Claus von Bohlen and Richard Jones of rock band The Feeling.
Created in collaboration with Switzerland’s Galerie Gmurzynska, the installation had models posed in glass cubes atop platforms and alongside sculptures and paintings by the artist Marco Perego.
Rubik, wearing vintage Chanel, chatted about her soon-to-be re-launched 25 Magazine. “I’m working with amazing female photographers like Mary McCartney and Liz Collins. It’s aimed at strong-minded, powerful women but there’s an erotic twist,” said Rubik.
As for Elkann, the party was the second stop of the night. Earlier, the Fiat scion and co-founder of the Italia Independent label gave a talk to students at London’s Royal College of Art, during which he discussed luxury, creative collaborations, and his love of Italian design.
Elkann described his firm’s collaborations with Diesel and Gucci as being “the most stimulating” among his projects.
“The beauty of working together is that we have different opinions, different ideas, different visions but we found common goals, we set common goals,” Elkan enthused.