SHOW MORE: Haute couture week may end on Jan. 26 but the shows will go on, with Patou and Zadig & Voltaire holding off-calendar shows on Jan. 27 in undisclosed locations in Paris.
Starting the day will be Patou, with a 10 a.m. show, the second under the tenure of artistic director Guillaume Henry.
The brand’s chief executive officer Sophie Brocart said the date segued with a desire to create “an enjoyable event, a true ready-to-wear show the morning just after couture, a friendly moment with coffees awaiting attendees, for example.”
The morning after couture is “an alternative moment that suits well Patou, less crowded day when we can do things differently, when there is less pressure for attendees and models to run from one show to another, when the agenda isn’t packed” like the womenswear schedule of Paris Fashion Week, she continued.
Patou’s debut show last July was held in the brand’s Ile de la Cité offices, with Julia Fox closing the show in a formfitting dress in a Belle Époque-inspired print.
Zadig & Voltaire, on the other hand, staked the 8:30 p.m. spot on Jan. 27.
Its return last June after five years of showing in New York marked the French label’s reinvention and a doubling down on its roots as a “French fashion house with French DNA,” according to designer Cecilia Bönström.
She told WWD at the time that Zadig & Voltaire had “really grown into an international company” and that it was important for the brand to return as they “really want to be anchored there.”
To follow up June’s scaffolding-inspired set in the Musée des Arts Décoratifs that symbolized its brand being under construction, communication and image director Jordan Henrion said the “effortless luxury” brand would “set everything on fire” for fall 2023.