PET BUNNIES: It could be Hugh Hefner’s upcoming 85th birthday, Robert Duffy’s fascination with the Hef or maybe Valentine’s Day. Maybe it’s all of the above, but whatever the reason, Marc Jacobs is giving shoppers at his Marc by Marc Jacobs boutique at 403 Bleecker Street quite a titillating treat this fashion week. From today through Feb. 18, two real Playboy bunnies will be a part of a Playboy-themed window display. The decor is inspired by “Hugh Hefner’s Playboy, 6 Volumes,” the limited edition book available across the street at Bookmarc, and customers can have their photos taken with the bunnies, who are wearing original bunny costumes from the Playboy vault. Jacobs also created three, $35 Marc Jacobs + Playboy T-shirts, which are available at the store with all proceeds going to Designers Against AIDS.

This story first appeared in the February 11, 2011 issue of WWD. Subscribe Today.

LOVE VERA: Despite being on the backside of a bout with bronchitis, Vera Wang hosted a lunch for 70 Wednesday at National to show off her new wedding dresses for David’s Bridal. The 300-unit chain’s president and chief executive officer Bob Huth raised a glass to the designer and the debut of White by Vera Wang. “We are finally able to bring to the masses the one name they have always desired to have,” he said.

The new label’s retails prices — $600 to $1,400 — were jaw-dropping for a few guests.

With Tuesday’s runway show fast approaching, the designer understandably had much to ponder. While being whisked off to do a quick TV interview before returning to her office, she said: “There’s this little thing I have to do — a show.”

Wang wasn’t the only one with dresses on her mind. InStyle’s Hal Rubenstein is polishing off “One Hundred Unforgettable Dresses,” a new Harper Collins book due out in September.

BETSEY’S REAL DEAL: Betsey Johnson has rounded up a bunch of everyday women — bloggers such as Fashion Toast’s Rumi Neely, shoppers and saleswomen from her stores — to model her more affordable sportswear on the runway Monday. Their pink label pieces are not part of a diffusion line, but they are not as sophisticated as the designer’s black label.

Fans will be able to watch the show live and they will be able to buy a pair of boots from the runway right after the show at or at its mobile site. As a friendly reminder, each site has a countdown-to-showtime clock. SMS texts also will go out to shoppers. Theodora and Alexandra Richards, Patricia Field and Brian Boy are among the front rowers who are expected to see the kicks, and Johnson’s signature postshow cartwheel, firsthand.

JUICY SAYS SAYONARA: Juicy Couture’s 2,400-square-foot flagship in Tokyo’s Aoyama district, which opened to great fanfare in April 2006, closed this month, along with several other Juicy outposts, as part of a downsizing of the company’s Japanese business. “As we have said previously, international expansion is a big focus for Juicy Couture, and it is critical that we get the business model, brand positioning, pricing and distribution right in each market,” said a Juicy Couture spokeswoman. “Our Japanese business, which was small and declining, was clearly not developing as we had hoped. We are taking a step back and reviewing the best way to capitalize on this brand’s extraordinary potential in the market.” As a result, two freestanding stores, four department store shop-in-shops and five wholesale locations will close this month in Japan. Two remaining outlet stores will remain open through the summer. Since Liz Claiborne Inc., Juicy’s parent, is in a quiet period until its earnings call next week, it declined to discuss its international expansion plans further. Juicy Couture’s 3,000-square-foot Milan flagship on the Via della Spiga was shuttered in June.

DESIGN DUO: On Saturday night at Milk Studios, New York jewelry designer Pamela Love will showcase her upcoming collection on mannequins dressed by friend Frank Tell. “I thought it would be an interesting challenge to do a collaboration the other way around,” says Tell, who whipped up five white chiffon dresses channeling a Seventies-style Anjelica Huston. “At the end of the day, it proved easier than I thought because I know her really well.” The mini collection will be available for sale exclusively at The Webster boutique in Miami.

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