LONDON — People for the Ethical Treatment of Animals has taken another tack in its campaign to stop Hermès using exotic skins — becoming an Hermès shareholder.

PETA U.S. has bought a single share in the Paris-based luxury label in order to gain access to shareholder meetings, a spokeswoman said. “As a shareholder, PETA U.S. will work from inside to demand a permanent ban on accessories made from exotic animal skins, including crocodile skin bags and alligator skin watch bands,” said PETA’s U.K. director Mimi Bekhechi.

Hermès traditionally holds its annual general meeting in May or June. Officials at the French firm were not immediately available to comment on the latest development.

PETA’s latest move follows the animal rights group alleging cruelty at two of Hermès’ crocodile and alligator skin suppliers in Texas and Zimbabwe last month, and publishing what it alleged was undercover video footage of the farms.

This week, actress Jane Birkin called for Hermès to rename the crocodile version of the Hermès Birkin bag named in her honor, after viewing PETA’s footage. Hermès responded by saying it is investigating the Texas farm PETA focused on in the film, and that the facility in question does not supply the crocodile skins used for Birkin bags.

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