LONDON — People for the Ethical Treatment of Animals has tapped the British singer Joss Stone to appear in its campaign against the use of exotic skins for fashion.

Shot by Andrzej Dragan, Stone is portrayed with tears in her eyes and her body is painted to resemble the skin of a crocodile.

The release of the images follows a series of actions taken by the organization to prevent practices in the alligator farms known for supplying Hermès-owned tanneries.

“We don’t need to steal animals’ skin for fashion, and we’re grateful that Joss has joined us in sending this message,” said Elisa Allen, PETA associate director.

After an undercover investigation, PETA exposed what it condemned as acts of cruelty to animals at two alligator farms in Texas. A video posted on PETA’s YouTube channel shows the alligators at the facilities being kept in severely crowded pits and being cut open live.

“I hope when people see footage of what happens to crocodiles and alligators killed for their skin to be turned into handbags, they’ll join me in leaving wildlife out of their wardrobes,” said Stone.

PETA filed complaints against both the Texas Parks and Wildlife Department in Anahuac, Tex., in June. The actions taken resulted in the facilities being issued with “code violations” and, consequently, being obliged to make a number of changes, including increasing the size of the pens for some of the alligators.

The organization also bought a single share in Hermès, in order to maximize efforts to stop the Paris-based luxury label from using exotic skins. “As a shareholder, PETA U.S. will work from inside to demand a permanent ban on accessories made from exotic animal skins, including crocodile skin bags and alligator skin watch bands,” PETA’s U.K. director Mimi Bekhechi told WWD earlier this year.

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