The 3.1 Phillip Lim 10th anniversary campaign logo

Phillip Lim is gearing up to make an Asian tour this spring to celebrate the 10th anniversary of his brand, 3.1 Phillip Lim. The designer will be making stops in Tokyo, Hong Kong and Shanghai in late March and early April to meet with customers and local editors at a series of dinners and events. Some of the Hong Kong festivities will involve a community service component, according to a spokeswoman for ImagineX, Lim’s distribution partner. The brand is rolling out an anniversary campaign entitled “Stop & Smell The Flowers.” WWD spoke to Lim when he opened his Tokyo flagship back in 2008.

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