GOING VIRAL: Piaget has jumped on the social media bandwagon with its new online campaign featuring Sienna Miller for the 20th anniversary of the company’s Possession collection. The collaboration, which launched Friday with one photo and is featured on the company’s Web site and Facebook page, showcases three images and a video of Miller donning iconic chains, bracelets and rings from the line.

This story first appeared in the May 10, 2010 issue of WWD. Subscribe Today.

A FAREWELL: They stood silently in the back, on the balconies, in the hallways and stairwells of the compact Reformed Church of Saint-Esprit on Friday to pay their respects to Jean-Louis Dumas, former chief executive officer of Hermès International, who died May 1. Services for the charismatic executive behind the luxury brand for three decades — beloved for his sense of humor and whimsy — were solemn but far from somber, the coffin borne into the church cloaked in small, trembling white flowers and trailed by a jazz band.

Jean Paul Gaultier, Pierre Hardy, Frédéric Mitterrand, Maryvonne Pinault and Jean Charles de Castelbajac were among the fashion folk who heard speeches by his children, Sandrine and Pierre-Alexis, who spoke of his father’s deep respect for artisans and thanked him for his wisdom.

THE YOUNGER SET: Von Maur, the family-run Midwest department store chain, is developing a specialty chain for the first time, which will cater to juniors. “We are working on the name, the design and the merchandising concept,” said Lindsay Caltagirone, the Von Maur merchant heading up the project, confirming speculation a new concept is in the works. “We have a really strong juniors business within our stores and just think we can do well in that category with a specialty store,” Caltagirone said. It’s being geared for malls and for females 15 to 25 years old. Asked when the first location might open, she said, “We’re hoping by the end of the year. We are in the very, very early stages of planning it.”

HARDY GIRL: Angela Lindvall, known for her work with Jimmy Choo and Hermès, has been tapped as the newest face of John Hardy. Lindvall, who recently designed the seven-piece Hijau capsule collection for the company, is the first celebrity model used by the brand. She will be featured in the campaign and will also design. “This isn’t like my other campaigns where I’m a muse or spokesperson,” said Lindvall. Both Lindvall and Hardy creative director Guy Bedarida hope the collaboration will last longer than the proposed one-season contract. “Maybe we’re getting married,” Lindvall said. The campaign will be shot in New York later this month.

TORY 3.0: Speaking of social media, Tory Burch’s world now includes an improved blog on toryburch.com. The redesign, engineered by Burch’s in-house online team led by Honor Brodie, launched May 5, a date chosen for its proximity to Mother’s Day (not Cinco de Mayo). Current thematic content includes a breakfast-in-bed recipe from Nicole Limbocker, Q&A’s with artist Timothy Paul Myers and musician Michael Franti, a video of Carlos Mota creating Mother’s Day floral arrangements, and a Q&A with Burch and her mother, Reva, is guest edited by Allure’s Linda Wells. The blog also has its share of recurring, magazinelike features, such as Spotlight On, which highlights people Burch likes, such as Lindsey Vonn and, improbably, the Grateful Dead. As far as Burch is concerned, it’s just another part of being a lifestyle brand. “Customers come to our site for commerce and entertainment,” she said.

SINGULAR SENSATION: In what has to be one of the more unusual launch strategies, Suno, Max Osterweis and Erin Beatty’s collection produced by Kenyan artisans, today opens its e-commerce site (sunony.com) with just one item available: a tie-dye dress from the spring 2010 collection. The style, which retails for $598, has become a bestseller since Kate Bosworth was photographed wearing it at Coachella, but it won’t remain a one-dress show for long. Fall will feature a wider range of the collection.


CFDA TRIBUTE: With the CFDA Fashion Awards just four weeks away, and the invites for the June 7 event just having gone out, the Council of Fashion Designers of America is firming up details for the night. Alexander McQueen, who will posthumously receive the CFDA Board of Directors’ Special Tribute Award, will be remembered with a live presentation of his final collection, marking the first time the fall lineup will be seen in its entirety after the presentation during Paris Fashion Week last March. The CFDA is also planning to expand on the cocktail hour this year. And as for those Trey Laird-designed invitations, those wondering about the image should know it’s a montage of runway shots from the designers for the L’Oréal Popular Vote Award.

DOCTOR KAMALI: Over the years, Norma Kamali has received quite a few awards, and this month, she will add two more. On Wednesday, Pencil, the nonprofit organization that seeks solutions to the challenges in the public school sector, is honoring Kamali and Gramercy Arts High School principal Denise DiCarlo with its Pencil Partnership Award. Ian Schrager will present the duo with the award at the dinner at Cipriani Wall Street. Later this month, Kamali can add ‘doctor’ to her résumé. On May 25, the designer will receive an honorary doctorate of fine arts degree at the Fashion Institute of Technology commencement ceremony. Television personality and Marie Claire fashion director Nina Garcia will be this year’s commencement speaker.


SOLE MEN: Erdem, Rodarte, Keith Haring? British footwear designer Nicholas Kirkwood — who’s done capsule collections with both fashion labels — is cooking up a collaboration with the Keith Haring Foundation, according to sources in Paris and London. And although the company is keeping mum, one look at the spring-summer collection should be a giveaway: There are fluorescent green stilettos with cut-out swirly vamps, and others sky-high heels with scribble and paint prints and blasts of hot pink and python. This won’t be the first footwear collaboration for the Haring Foundation, which is also working with Tommy Hilfiger on a collection on sale at Colette.

HELP FOR HAITI’S KIDS: The 21st Fashion Accessories Benefit Ball at Manhattan’s Chelsea Piers was a benefit for Save the Children’s Haiti Fund. “This is the most worthy cause we could possibly think of,” said the gala’s founder, Reenie Brown. The event honored Henri Bendel president and chief executive officer Ed Bucciarelli. “We are truly living in the age of accessories,” he said. “I ain’t knocking diamonds, but accessories are truly a girl’s best friend.”

WESTFIELD’S CREATIVE SLANT: Westfield’s latest mall project in London, Westfield Stratford City, is getting ready to embrace the arts. Today, Westfield will launch its Studio East project, which will provide a bursary for four artists and designers to create works that will be incorporated into the retail development when it opens next year. The title of the project refers to the mall’s East London location, standing at the edge of the venue for London’s 2012 Olympic Games. A panel put together by Westfield, made up of Roland Mouret, Tracey Emin, Tom Dixon and Erin O’Connor and chaired by retail and brand adviser Mary Portas, has shortlisted artists for the project over the past few months and will choose four winners of the 10,000 pound, or $14,780 at current exchange, bursary in the categories of art, fashion, product design and environmental innovation. The winners will be revealed later this summer.



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