PICTURE THIS: While a recent convert to Instagram, Nicolas Ghesquière is branching out. On Wednesday, he took over Louis Vuitton’s official account and plans to use it as a personal diary ahead of Vuitton’s show on Oct. 1. It is understood he plans to post photos of his inspirations, moods and making-of images and he puts the finishing touches on the collection.

Vuitton boasts more than 2.7 million followers, versus 41,000 for his personal account, launched last April with snaps of Stormtrooper figurines, funky architecture and views of Paris from his balcony.

This story first appeared in the September 25, 2014 issue of WWD. Subscribe Today.

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