PINNING THE COLOR WHEEL: With designers and retailers alike counting on Pinterest for fashion direction, why not offer color preferences, too?

For the 2016 Pinterest Colors of the Year, Blush Pink and Mint Green for women’s fashion and Astronaut Blue and Chambray ranked tops for men’s fashion.

As for the men’s side of things, Astronaut Blue increased 100 percent and the denim-inspired shade of Chambray saw a more modest uptick of 10 percent.

With more than 5.6 billion fashion ideas, 2.6 billion home decor ideas and 1.2 billion beauty ideas pinned last year, the San Francisco-based company took a close look at the dominant colors of each Pin. The in-house Pinsights team aims to illustrate what Pinners are craving when it comes to their personal palettes.

Blush pink increased 20 percent this year, with a 100 percent gain since February. That may continue given the abundance of pink sneakers from Common Projects, Converse and others. Mint green, meanwhile, has climbed 40 percent since December. In terms of Hair and Beauty, dark blue, dark green and lavender upped the more dramatic options at cosmetic counters. Home decor is looking considerably more subdued with gray and mauve ranking as the leading new neutrals.

Leatrice Eiseman, executive director of the Pantone Color Institute, which named a tie for the 2016 Color of the Year – Rose Quartz and Serenity – questioned Pinterest getting into its domain. “It is relying on a mass reaction which might not be the best quality, content or data. Perhaps there is some bias on my part, as I know how much our Color of the Year is based on future analysis, trend forecasting and other more subtle cues that we gather.” Eiseman said. “Our approach is a blend of art and science of color viewed by the human eye that gathers in the emotion of the color, rather than just a recap of what is ‘out there.'”

But from Pantone’s standpoint, it’s all good. Wiseman added, “I have to say,I am also happy to see that people are paying attention and have a real interest in ‘spreading the word’ to others. It must get their creative juices going and that is always a good thing.”

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