PLUM ASSIGNMENT: Never without her Bobbi Brown lipstick, Carolina Herrera was none too pleased to learn her favorite shade was being shelved. As a 20-year loyalist to Plum Stain, Herrera dealt with its discontinuance as best she could.

“When I heard about the news that it was going to be discontinued, I sent, I don’t know how many people, all over the country to buy anything they had in any store,” the designer said.

This story first appeared in the April 11, 2013 issue of WWD. Subscribe Today.

After her stash ran out, Herrera luckily could count on her favorite cosmetics connection to have the Bobbi Brown lab whip up a few exclusive items. Now Herrera no longer needs to place special orders. Brown has reintroduced the color and its new name is none other than Carolina.