ROTATING CAST: Polyvore is launching a new guest editor series Saturday, kicking it off with Nicole Richie. “She’s not only a great designer and fashion icon; she gets social media,” the Web site’s chief executive and co-founder Jess Lee told WWD. “The Polyvore community already loves her style and constantly creates sets inspired by [her].”


Over the course of July, Richie will curate a collection of her favorite products based on a specific theme each week: “What’s In Her Bag,” “Morning/Getting Ready Routine,” “Beauty Products” and “Style Icons.” Every month, the online fashion community will invite one influential industry person — fashion experts, designers and beauty gurus — to provide advice, inspiration and personal picks from the site. Holli Rogers, fashion director at Net-a-Porter, will be next month’s guest.

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