POP-UP SALE: Park Avenue Garage, a luxury pop-up sale featuring one-of-a-kind discounted luxury home and fashion merchandise gathered from the personal collections, showrooms and closets of top designers, stylists and socialites, will take place June 11 to 14. Park Avenue Garage is the brainchild of Frederick Anderson, president of Douglas Hannant, and Laura Miller, a senior marketing and communications (and former Condé Nast) executive. The upcoming sale will take place at the former Felissimo space at 10 West 56th Street in New York. It will showcase groupings of items — the first floor is home, the second is fashion and accessories and the third will have artwork from the AIDS Community Research Initiative of America. The duo are also planning VIP cocktail parties and charity benefits in the evening, combined with the public shopping events. The evening charity events benefit The Couture Council (June 11, featuring the launch of Ann Dexter Jones Designs), ACRIA (June 12) and Partnership with Children (June 13). The sale is open to the public during the day from June 12 through June 14.
Among those participating are established designers like Alexa Hampton, Jed Johnson and Philip Gorrivan, as well as emerging fashion designers and collections such as Bibhu Mohapatra, Miguel Antoinne and Liya Kebede’s Lemlem. Donors receive a 40 percent return from the sale of their merchandise. In addition, proceeds from the ticketed invitation “shopping” cocktail party goes to the featured charity. Sponsors of the event are Gilt Groupe, Maybelline and Essie. A Gilt Groupe presale began Monday.
This story first appeared in the June 4, 2013 issue of WWD. Subscribe Today.