RAISING THE CURTAIN: Marking the opening of its flagship store in Turin’s Piazza San Carlo, Prada will donate a new curtain to the city’s Royal Theater.

This initiative is part of a project launched in 2010 in collaboration with FAI (Fondo Ambiente Italiano), the Italian National Trust, aimed at enhancing the cultural and artistic heritage of the cities where Prada invests in retail.

Prada invited a number of specialized companies to present a project for the curtain, which will be in cherry red, the Royal Theater’s signature color, along with the purple hue of the ceiling.

Over the years, Prada has supported the restoration of important artistic and architectural masterpieces in several Italian cities, including Bari, Lecce, Padua and Bologna. Most recently, the Milanese fashion firm financed the restoration of Giorgio Vasari’s “Last Supper,” which was damaged during the devastating Florence flood of 1966.

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