Prada Mode Miami

PARTY MODE: The inaugural edition of Prada Mode is setting up shop inside the easygoing hostel-hotel Freehand Miami for the Art Basel Miami Beach crowd.

The platform will serve as a cultural gathering ahead of the fair’s official opening Dec. 4 to 6, offering guests and Prada Mode members a packed schedule with cultural and art programming, as well as plenty of late-night music and dancing. There will also be a site-specific “intervention” by artist Theaster Gates, who will be joined by the Black Monks of Mississippi for a live performance on closing night. Other collaborations are to include a performance by musical artist Elena Ayodele in conjunction with National YoungArts Foundation and conversations on identity in the tech age with Document Journal. DJ sets by Craig Richards, AJ Kwame, No Vacancy Inn and other Prada Mode residents will keep the festivities going during the three-day residency.

Future iterations of Prada Mode will run in concurrence with global cultural events, continuing to merge music, food, and conversation.

Last year, Prada hosted the Carsten Höller-designed pop-up Prada Double Club in Miami’s Wynwood neighborhood, a popular stop on the Art Basel Miami Beach party scene. Guests such as Ricky Martin, Rita Ora, Diplo and Miuccia Prada herself were spotted at the club dancing to performances by musicians Wyclef Jean and the Wu-Tang Clan.

Miuccia Prada

Miuccia Prada at Prada Double Club during Art Basel Miami Beach 2017.  Lexie Moreland/WWD