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NEW LOOK: Prada has unveiled a redesigned Website. The new, — available in Italian, English, German, Spanish and French — has a very sober and minimal look, balanced by the strong impact of the full-screen images on the homepage.

A vertical menu area, dropping down from the top of the page, guides users across the Website’s sections dedicated to Prada’s different products categories, including “Collections,” “Fragrance” and “Eyewear.” The new also features “Future Archive,” an area collecting a wide range of pictures and videos from the company’s archives.

The Website integrates the Prada online-store, where images of the products, including women’s and men’s accessories, as well as travel pieces and gifts, are shown with very detailed descriptions in a rigorous grid on a minimal white backdrop.

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