How Fashion & Beauty Brands Are Giving Back for Pride 2019

As June marks Pride Month and the 50th anniversary of the Stonewall uprising, many fashion and beauty brands are coming out to support the LGBTQ community in impactful ways.

Several brands are showing their support by creating capsule collections full of rainbow-themed apparel and accessories, donating up to 100 percent of net proceeds to charities that benefit the LGBTQ community, including GLAAD, the Hetrick-Martin Institute and the United Nations Free & Equal campaign, among others.

Brands are also tapping famous figures to help spread awareness of LGBTQ rights, including H&M, which tapped actress and activist Laverne Cox to front its “Stay True, Stay You” campaign, and Adidas, which partnered with a number of activists for its “Love Unites” campaign, including DJ Venus X and drag performer Flawless Shade.

Read on to see how 43 fashion and beauty brands are giving back for Pride Month 2019.

1. H&M 

H&M has tapped Laverne Cox to front its Love for All collection and accompanying campaign, “Stay True, Stay You.” The collection includes rainbow-laden unisex T-shirts, sweaters, shorts, pants, accessories and shoes and features phrases like “Every Body Is Free to Love,” “Free & Equal” and “Proud.” H&M will be donating 10 percent of proceeds from the collection to the United Nations Free & Equal campaign. Prices range from $9.99 and $69.99.

2. Adidas

How Fashion & Beauty Brands Are Giving Back for Pride 2019

Adidas’ Love Unites campaign 

Adidas is launching a new iteration of its “Love Unites” campaign, enlisting pop artist Ace Troy, drag performer Flawless Shade and DJ Venus X, among others, for a short film talking about their experiences and the LGBTQ movement. Along with the campaign, Adidas is releasing a Pride collection consisting of footwear — including colorful designs of its Ultraboost 19, Nizza and Continental 80 sneakers, among others — apparel and accessories featuring the brand’s logo reimagined in rainbow colors, which will be available starting June 1. Through its initiatives, Adidas will also be donating to The Trevor Project, a youth suicide prevention and crisis intervention organization.

3. Asos

How Fashion & Beauty Brands Are Giving Back for Pride 2019

Asos Pride collection 

For its third collaboration with GLAAD, Asos has created a 50-piece collection of rainbow and graphic sweaters, T-shirts, shorts, bags and other accessories printed with the words “unity,” “equality” and “acceptance.” Asos is donating 100 percent of net profits from the collection back to GLAAD and is a sponsor at the Los Angeles Pride parade this year, which will be held on June 9. Pieces from the collection range in price from $16 to $56 and are available in Asos Curve and Asos Plus sizes.

4. Polo Ralph Lauren

How Fashion & Beauty Brands Are Giving Back for Pride 2019

A look from the Polo Pride campaign 

This year, Polo Ralph Lauren is launching its first collection and campaign dedicated to LGBTQ rights. The brand’s Pride capsule collection includes five gender-neutral pieces, including a reimagined polo shirt with a rainbow collar and a T-shirt, sweater, hat and tote bag featuring a rainbow version of the brand’s logo. One hundred percent of proceeds from the T-shirt and 50 percent of proceeds from the other items will be donated to the Stonewall Community Foundation.

5. Hunter

How Fashion & Beauty Brands Are Giving Back for Pride 2019

Hunter’s Pride Month Play Boot 

The footwear brand is reimagining its classic Play Boot with a visible rainbow sole and pull tab, available June 3 for $100. For the launch of the boot, Hunter is teaming with five individuals in the LGBTQ community — London-based performer, ShayShay, BBZ co-founder Tia Simon-Campbell, BBC Radio host, Glyn Fussell, gender-neutral model Jay Espinosa and transgender dancer Lucy Fizz — to support five charities of their choosing.

6. Fossil 

How Fashion & Beauty Brands Are Giving Back for Pride 2019

Fossil’s Pride Month watch  Lee Setty

Teaming with the Hetrick-Martin Institute, Fossil is launching a limited-edition Pride Month watch designed with a rainbow strap. All of the proceeds are going back to the organization, which supports LGBTQ youth. Fossil has tapped a number of activists and actors for the watch’s campaign, including “RuPaul’s Drag Race” star Alyssa Edwards, “Pose” star Dyllón Burnside and activist Blair Imani, among others. The watch’s face and rainbow strap are sold separately for $75 and $20, respectively.

7. Beautyblender

How Fashion and Beauty Brands Are Giving Back for Pride 2019

Beautyblender Joy Sponge 

For the month of June, Beautyblender is donating 10 percent from its Pride-themed products — including its newest Joy sponge in a yellow hue — to the Human Rights Campaign and other LGBTQ causes.

8. J. Crew

How Fashion & Beauty Brands Are Giving Back for Pride 2019

J. Crew Pride Month T-shirt 

J. Crew is launching a collection of Pride-themed T-shirts reading “Love First” in rainbow and gray. Available in men’s, women’s and children’s sizes — priced at $29.50 to $34.50 — 50 percent of proceeds will go to the Human Rights Campaign, a civil rights organization that works toward LGBTQ equality.

9. Club Monaco

How Fashion & Beauty Brands Are Giving Back for Pride 2019

Looks from the Club Monaco Pride Month collection 

Club Monaco is teaming with the Stonewall Community Foundation to create a limited-edition $98.50 sweatshirt with 50 percent of proceeds going back to the organization. The brand is also revealing its “Love Starts Here” campaign, which features Club Monaco employees wearing the sweatshirt and sharing personal stories on how they’ve been impacted by the LGBTQ community

10. Bombas

How Fashion & Beauty Brands Are Giving Back for Pride 2019

Bombas Pride Month Socks  Andrew Jacobs

The sock brand is continuing its mission of donating socks to those in need with its first Pride Month rainbow-colored sock collection. Available in ankle and calf lengths — $12 for one pair or $45.60 for a pack of four — Bombas is also teaming with the Ally Coalition to allocate 40 percent of their sock donations in the month of June to homeless LGBTQ youth.

11. Ugg

How Fashion & Beauty Brands Are Giving Back for Pride 2019

Ugg Pride Month Fluff Yeah Slides 

Ugg is redesigning its Fluff Yeah Slides with three vibrant color options: Pride Rainbow Yellow, Pride Rainbow Purple and Pride Stripes, a blue, pink and white style inspired by the transgender flag. The brand is teaming with the Born This Way Foundation and donating 25 percent of the $100 slide back to the charity.

12. Express

How Fashion & Beauty Brands Are Giving Back for Pride 2019

Express x Out Magazine Pride Month campaign 

In partnership with GLAAD and Out Magazine, Express released its first “Love Unites” campaign featuring editors Phillip Picardi, Raquel Willis and Coco Romack sharing their stories and experiences in the LGBTQ community. Express is also launching a Pride capsule collection featuring tank tops, T-shirts, shorts and intimates, among others, ranging in price from $19.90 to $228. The brand is pledging 25 percent of net proceeds from the collection to GLAAD.

13. Milk Makeup

How Fashion & Beauty Brands Are Giving Back for Pride 2019

Milk Makeup Wear Your Pride Set 

With a commitment to diversity and inclusivity, Milk Makeup is continuing its annual Pride Month collaboration with The Center, an LGBTQ community center. The brand is offering a Wear Your Pride Set, including its Glitter Stick, Kush Mascara and Holographic Stick in a rainbow-detailed makeup bag, for $28. Milk Makeup is donating $50,000 of proceeds from the kit to The Center.

14. Gap

How Fashion & Beauty Brands Are Giving Back for Pride 2019

Gap’s Pride Month Campaign 

As part of parent company Gap Inc.’s partnership with the United Nations Free & Equal campaign, Gap is releasing a Pride Month collection with rainbow-colored T-shirts, shorts and accessories featuring phrases like “My Dads Rock,” “Free to Be Always” and “Be Kind,” available for men, women, children and babies with prices ranging from $9.95 to $59.95. The brand is donating 15 percent of sales from the collection to the campaign.

15. Marc Jacobs Beauty 

How Fashion & Beauty Brands Are Giving Back for Pride 2019

Marc Jacobs Beauty Pride Month Lip Gloss 

Marc Jacobs Beauty is adding six shades of Pride-themed lip gloss to its best-selling Enamored Lip Lacquer collection. Available in June, the $28 lip gloss will be sold in limited-edition rainbow packaging and 10 percent of sales will be donated to Sage, an organization that supports older members of the LGBTQ community.

16. Neiman Marcus

The retailer is transforming its recently opened Hudson Yards flagship with a rainbow window design, interactive photo experiences and other activations, which will be installed in other major doors throughout the country during the month of June. Neiman Marcus will also be teaming with amfAR, offering customers heart lapel pins and Pride T-shirts with proceeds benefiting the charity. The retailer will also be participating in the NYC Pride parade later in June.

17. DKNY

A look from DKNY's summer Pride capsule.

A look from DKNY’s summer Pride capsule  Courtesy of DKNY

To commemorate the Stonewall uprising, DKNY is launching a capsule collection to support the Hetrick-Martin Institute. (The company also made a donation to Hetrick-Martin to help the organization in its mission.) The collection includes apparel, watches, accessories and intimates featuring a rainbow DKNY logo, retailing from $39 to $148.

18. Kiehl’s 

How Fashion & Beauty Brands Are Giving Back for Pride Month 2019

Kiehl’s limited-edition Pride products 

Kiehl’s is continuing its commitment to supporting LGBTQ youth and HIV and AIDS research this year by teaming with artist Daniel-Gray Barnett to design packaging for a limited-edition Pride-themed products, including its Ultra Facial Cream, Calendula Herbal-Extract Toner and Midnight Recovery Concentrate ranging in price from $21 to $49. Kiehl’s will be donating proceeds from the collection to NYC Pride, Christopher Street West and the Hetrick-Martin Institute.

19. Teva

How Fashion & Beauty Brands Are Giving Back for Pride 2019

Teva Flatform Universal Pride Sandal 

Teva is linking with the Tegan and Sara Foundation — an organization started by musical group Tegan and Sara that supports young girls and women in the LGBTQ community — for a limited-edition rainbow-colored Flatform Universal Pride Sandal. The brand will donate $30,000 from sales of the $80 sandal to the charity.

20. Banana Republic

How Fashion & Beauty Brands Are Giving Back for Pride 2019

Banana Republic’s Pride Month capsule collection 

Banana Republic is donating $60,000 of proceeds from its Pride capsule collection to the United Nations Free & Equal campaign. The collection includes apparel and accessories featuring images of bananas, elephants and rainbows for men, women and children. The collection ranges in price from $10.50 to $64.50.

21. Sunday Scaries 

How Fashion and Beauty Brands Are Giving Back for Pride 2019

Sunday Scaries Unicorn Jerky 

Sunday Scaries, an ingestible and topical CBD brand, is releasing a special Pride-themed CBD-infused candy for Pride Month, called Unicorn Jerky, launching on June 21. The brand will be donating $1 from each $19 bag to The Trevor Project.

22. American Apparel 

How Fashion and Beauty Brands Are Giving Back for Pride 2019

A look from the American Apparel Pride Month collection 

American Apparel is continuing its support of the LGBTQ community with a capsule T-shirt collection full of Pride-themed apparel. The collection includes graphic T-shirts with statements like “Still Here, Still Queer” and “Everyone’s Gay” and retails for $24 to $28. The brand will be donating 100 percent of net proceeds to the Los Angeles LGBT Center.

23. Eastpak

How Fashion and Beauty Brands Are Giving Back for Pride Month 2019

Eastpak Springer Waist Bag 

Accessories brand Eastpak is releasing a Pride-themed capsule collection with updated versions of its classic pieces. The brand is offering its One Shoulder Bag, Springer Waist Bag and Padded Pak’r in black and transparent styles designed with a rainbow zipper and strap. Part of proceeds from the collection — which retails for $30 to $95 — will go to ILGA World, a global organization that brings together LGBTQ groups around the world.

24. Rag & Bone

how fashion and beauty brands are celebrating pride month

Rag & Bone Pride Month T-shirt 

Rag & Bone is celebrating Pride Month with a collection of T-shirts designed by artist Jason Naylor. The artist created two T-shirt designs, one with colorful, graphic symbols and the other with a rainbow design. Available for $150 each starting June 6, 20 percent of sales of the T-shirts will benefit the Trevor Project.

25. Macy’s

The Pride + Joy shop at Macy’s flagship.

The Pride + Joy shop at Macy’s flagship  Lexie Moreland/WWD

Macy’s opened its Pride + Joy shop at its Herald Square flagship earlier this month, which features Pride-themed clothing, jewelry, footwear and home goods from various brands, including Kenneth Cole, Original Penguin, Michael Kors, Calvin Klein and more. The shop, which is also featured in 100 doors nationwide, benefits The Trevor Project.

26. Bloomingdale’s

The Pride shop at Bloomingdale’s 59th Street  Benjamin Lozovsky/Lozophoto.com

Last month, Bloomingdale’s revealed its “Pride for All” pop-up shops, launching in San Francisco, Century City, Calif., and its two New York City locations. The pop-up spotlights up-and-coming queer designers and artists, including Chromat, Phluid Project and Patrick Church. The retailer partnered with Housing Works, a New York-based organization that fights HIV, AIDS and homelessness, for the pop-up.

27. Kenneth Cole

Fashion and Beauty brands giving back for Pride

Kenneth Cole Pride capsule collection 

Kenneth Cole has released a gender-neutral capsule collection for Pride, comprised of sneakers, T-shirts, hats and other accessories designed with rainbow motifs. The collection benefits the United Nations Free & Equal campaign and ranges in price from $30 to $150.

28. Nordstrom

Nordstrom is continuing its support of the LGBTQ community by donating $100,000 to the Hetrick-Martin Institute, Egale, the Pride Foundation and the LGBT Center. The retailer will also sponsor 37 Pride parades throughout the U.S. and Canada.

29. Opening Ceremony

how fashion and beauty brands are giving back for pride

Opening Ceremony x Chella Man capsule collection  Ignacio Torres

Opening Ceremony teamed with Chella Man for a five-piece capsule collection featuring written messages by the artist and activist on his transition. The collection, which ranges in price from $45 to $125, benefits the Griffin-Gracy Educational Retreat & Historical Center in Little Rock, Ark., which provides leadership development for transgender, questioning and gender non-confirming people.

30. John Varvatos

how fashion and beauty brands are giving back for pride 2019

John Varvatos Pride collection 

John Varvatos has teamed with amfAR for a three-piece collection that features rainbow motifs and peace signs. Ranging in price from $68 to $78, 30 percent of proceeds will go back to the organization.

31. Diesel

how fashion and beauty brands are giving back for pride 2019

Diesel Pride collection 

Diesel has launched its first Pride collection supporting the Stonewall Inn Gives Back Initiative. The collection includes bodysuits, sweaters, T-shirts, hats and innerwear, among others, featuring rainbow motifs and a reimagined version of the Diesel logo. Prices range from $16 to $68.

32. TheCorner.com

 

How fashion and beauty brands are giving back for Pride 2019

TheCorner.com Pride T-shirt 

Online retailer, TheCorner.com, is supporting the Milan Pride parade on June 29 with a range of tie-dye T-shirts designed with the phrase “Don’t Worry Start Dancing.” The T-shirts will be given out for free to attendees at the parade, along with matching stickers.

33. Todd Snyder

how fashion and beauty brands are giving back for pride month 2019

Todd Snyder Pride 2019 collection 

The designer brought some of his high-powered friends together to celebrate the Pride movement by including them in a campaign for a capsule collection he produced for the cause. Proceeds from the collection of Champion T-shirts, hoodies and sweatshirts, New Balance shoes and New Era with rainbow graphics benefit the Stonewall National Monument on behalf of the National Parks Service. 

34. PVH Corp.

For the third year in a row, the corporation will be a platinum sponsor of the NYC Pride March on June 30. In addition, its brands — Calvin Klein, Tommy Hilfiger, Speedo USA and Izod — all offer capsule collections in support of Pride. Tommy Hilfiger and Calvin Klein also donated to the Human Rights Campaign Foundation.

35. American Eagle Outfitters

how fashion and beauty brands are giving back for pride month 2019

American Eagle Pride 2019 T-Shirt 

The retailer teamed with It Gets Better Project on a capsule collection of T-shirts, tanks, hoodies, underwear, socks and caps. All proceeds from the collection are donated to the organization, which connects young LGBTQ people around the world.     

36. Under Armour

how fashion and beauty brands are giving back for pride month 2019

Under Armour HOVR SLK Pride sneaker 

The sporting goods brand created a special rainbow-colored model of its HOVR SLK sneakers for Pride Month along with a “United We Win” apparel collection in support of Athlete Ally, which provides financial and strategic support to LGBTQ athletes.

37. Abercrombie & Fitch 

how fashion and beauty brands are giving back for pride 2019

Abercrombie & Fitch “Face Your Fierce” campaign 

The retailer is supporting The Trevor Project by showcasing LGBTQ activists and ambassadors in its “Face Your Fierce campaign.” A&F, which donates a portion of the proceeds from the sale of its Fierce fragrance and Pride collection, has raised more than $600,000 for the organization since its association began in 2010.

38. Hollister

how fashion and beauty brands are giving back for pride month 2019

Hollister Pride Collection 

Abercrombie & Fitch’s sister brand, Hollister, created a unisex collection of Pride T-shirts, shorts, hats and socks and will donate up to $25,000 from its sale to GLSEN, a national education organization that creates safe schools for grades K-12 regardless of sexual orientation or gender identity.

39. Tie Bar

how fashion and beauty brands are giving back for pride month 2019

Justin Mikita and Jesse Tyler Ferguson for Tie Bar 

The company’s longtime ambassador, actor Jesse Tyler Ferguson, and his husband, Justin Mikita, opened a Tie the Knot pop-up shop within the Tie Bar Madison Avenue store in New York to showcase the brand’s collection of bow ties, socks, suspenders, lapel pins and other accessories. Proceeds from the collection are donated to Tie the Knot, the couple’s foundation which advocates for marriage equality for same-sex couples.

40. Aéropostale 

how fashion and beauty brands are giving back for pride month 2019

Aéropostale’s Pride collection 

The teen retailer created a collection of gender-neutral T-shirts and hoodies as well as a Pride-specific assortment of T-shirts and accessories with uplifting phrases and graphics for young men and girls. A percentage of U.S. sales from both will be donated to the Ali Forney Center to support meal programs for homeless LGBTQ youth.  

41. Fourlaps

how fashion and beauty brands are giving back for pride month 2019

Fourlaps Pride T-Shirt 

The men’s activewear brand created a Pride T-shirt to benefit The Trevor Project, its first charity initiative. It is available at both the Fourlaps and Urban Outfitters e-commerce sites. 

42. SeaVees

how fashion and beauty brands are giving back for pride month 2019

SeaVees x Trina Turk Pride Shoe  Joshua Shelly

The footwear brand partnered with Trina and Mr Turk on a dual-gender slip-on shoe in a rainbow pattern print inspired by the Turk’s artwork of a Pride flag. For each shoe sold, SeaVees will donate $5 to the Pacific Pride Foundation, which provides support to the LGBTQ community in Santa Barbara County in California.

43. Michael Kors

how fashion and beauty brands are giving back for pride 2019

Michael Kors Pride T-Shirt  StyleShoots

Michael Kors is continuing its commitment to God’s Love We Deliver for Pride month by donating 100 percent of proceeds from its $58 #MKGO Rainbow t-shirt to the organization. The brand also sponsored the organization’s 50th anniversary celebration of Pride at the Stonewall Inn on June 25 and will donate the t-shirts to members of the God’s Love We Deliver float at the New York City Pride parade on June 30.

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