THE REEL STORY: Pringle of Scotland will mark the opening of its flagship store at the Reel Mall in Shanghai with a runway show during Shanghai Fashion Week. On Oct. 18, Pringle will show the spring/summer 2015 men’s and women’s collections, and hold a pre-show cocktail at the mall. The store, which opened in mid-August, spans 1,421 square feet and carries the men’s and women’s collections. It is Pringle’s second shop in the region after Chengdu, which opened earlier this year. The Shanghai store was designed by Atelier Oï, with abstract takes on brand’s signature argyle pattern rendered in anodized steel, mirror and light oak. “Opening another flagship store in a major fashion hub such as Shanghai is of strategic importance to further raise our retail profile,” said Wilfred Koo, president of Pringle of Scotland, Greater China. “We are thrilled with the prime positioning of our store, which reflects Pringle of Scotland’s standing as a luxury heritage brand.”

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