HOT STUFF: London brand Prism, which has rapidly moved from eyewear into clothing and accessories, plans to beach hop this summer with a series of pop-up shops in resorts ranging from Bali to Mykonos to Venice Beach. The five pop-ups will stock the brand’s swimwear, beachwear, footwear, sunglasses and accessories, and showcase original photographic art by Chloe Sells.
“We really wanted to activate retail spaces in beach destinations that we don’t work with all year-round,” said Anna Laub, the founder and creative director of Prism, who opened her first store last year in London’s Marylebone neighborhood. “We’re taking over the stores’ windows and have tailored our space to suit each shop. We’ve also done an exclusive swimsuit for each store.”
Laub is collaborating with her friend, the artist Chloe Sells, on the windows at each location. They will be covered with handmade vinyl prints showing a variety of tropical images from Sells’ catalogue. As they’re made from vinyl, the prints can stick to the shop windows and let the light shine through for a “prismatic effect,” Laub said.
The pop-ups will start opening Wednesday, and trade for the duration of the summer. Prices range from 150 pounds, or $234, for a pair of espadrilles to 250 pounds, or $390, for the eyewear.
The Prism pop-ups will be located at No. 11 Concept Store in Potato Head, Bali; at Soho Soho on both Mykonos and Santorini; at Sunset Beach in the Hamptons, and at Satine in Venice Beach.
Laub said there are more plans for artistic collaborations in the future, with the aim of “linking” Prism’s international stockists. In the fall, the brand will be working with the London-based artist and designer Zakee Shariff on a new retail project.