PROMOTING PROUVE: Borbonese is once again supporting the art world. The Italian accessories label, which promoted a major retrospective on Botero in 2007 and celebrated Roy Lichtenstein’s 100th anniversary in 2010 in Milan, is sponsoring “A Passion for Jean Prouvé,” an exhibition dedicated to the French architect and designer, running until Sept. 8 at the Pinacoteca Giovanni e Marella Agnelli in Turin.

The retrospective consists of about 40 pieces coming from the private collection of Paris-based gallery owners Laurence and Patrick Seguin. Among the pieces are a wide range of chairs, including a style designed by Prouvé for the dormitory of the University of Nancy in 1954; the steel “Refectory table” he created in 1939, and the armchair for the Aix-en-Provence amphitheater realized in 1949. In addition, the test track located on the rooftop of the Lingotto, former house of the Fiat factory, hosts Prouvé’s Maison Métropole, an aluminum house that can be disassembled and that represents the culmination of the architect’s studies on nomadic housing.

This story first appeared in the April 9, 2013 issue of WWD. Subscribe Today.

“I think that, these days more than ever, Jean Prouvé’s idea that design must create things that are socially useful has a strong value,” said the Pinacoteca’s president Ginevra Elkann, who has staged exhibitions ranging from African art to the Art Brut movement. “His aesthetic, without any frills, but based on clean lines linked with utility, is definitely a form of public, social ethic.”