SHOUT OUT: Some 50 gay and human rights protestors gathered outside the Dolce & Gabbana flagship store on London’s Bond Street Thursday, demanding a boycott of the Italian brand. Protestors from the Peter Tatchell Foundation and the Out and Proud Diamond Group gathered to voice their anger over Domenico Dolce and Stefano Gabbana’s “insulting slurs against same-sex parents and their children.”

They were referring to an interview the designers gave to Italy’s weekly Panorama magazine about alternative family units, IVF babies, and “traditional” families. Dolce had said that he was “not convinced” by children he called “of chemistry, synthetic. Uteri for rent, seeds chosen from a catalogue.” The comments sparked outrage over the weekend from father-of-two Elton John, who called for a boycott of the brand.

Human rights campaigner Peter Tatchell, director of the foundation that bears his name, said before the peaceful, hour-long protest: “Dolce and Gabbana are echoing ill-informed, outdated and homophobic prejudices about gay parents. Research spanning 40 years shows that children bought up by gay mums and dads are just as happy and well adjusted as those from traditional heterosexual families. The key to a child’s welfare is the love of their parents, not the parent’s sexual orientation. Dolce and Gabbana are entitled to their views, but we are entitled to protest against them. We urge everyone — gay and straight — to boycott their clothes.”

Earlier this week, after a flood of criticism from inside and outside the industry, Gabbana said on Instagram that he and his design partner “firmly believe in democracy and the fundamental principle of freedom of expression that upholds it. We talked about our way of seeing reality, but it was never our intention to judge other people’s choices. We do believe in freedom and love.”

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