Fulfillment provider to apparel and lifestyle firms Quiet Logistics has formed Quiet Brand Incubator.
The incubator will be housed in Quiet Logistics’ existing fulfillment centers. The aim of the program is to launch innovative e-commerce start-ups and enable new and emerging brands to benefit from having a partnership with an established fulfillment partner.
Quiet Logistics said it would help scale e-commerce start-ups and digitally native brands. While it is called an incubator, the program doesn’t exactly incubate brands in the traditionally sense, but instead helps them grow their sales by providing allocation of warehouse space to aid in fulfillment services that they might not get elsewhere because they are too young in their life cycle.
Quiet said it receives “dozens of inquiries each quarter from emerging brands,” typically too small to achieve minimums required by outsourced solution providers.
Brian Lemerise, president of Quiet Logistics, said of the new incubation program: “Over the years we have had the privilege to partner with fantastic brands line Bonobos, Mack Weldon, Outdoor Voices and M.Gemi early in their life cycle. One of the things we love most is working with excited and driven entrepreneurs. We are eager to enable world-class delivery experiences for the next awesome e-commerce brand.”
The logistics firm said its first incubation client is Uwila Warrior, a start-up in the lingerie category. The brand counts a founding member of Marc by Marc Jacobs on its development team.
Lisa Mullan Perkins, chief executive officer and cofounder of Uwila, said that relying on the expertise of Quiet would enable the brand to focus on what “we do best — creating lingerie for the Millennial woman.”