Rachel Roy is teasing the launch of her upcoming swimwear line with a new swimsuit designed in collaboration with Melissa Odabash. The one-piece style is available now exclusively on Rachelroy.com for $369. “This is the first time I have done swimwear, though I’ve been wanting to do it for years,” Roy told WWD. “Swim is very technical and you have to find the right partner to do it justice…What I appreciate about Melissa is that she is very attuned to what real women want from swimwear: beautiful designs, timeless sophistication and cuts that flatter.”
The style, offered in black, white and nude, features silver studs and sexy side cut-outs. Roy said crafting the perfect fit was the most important to her: “You want to be comfortable and sexy at the same time,” she said. “Melissa and I had quite a few rounds of fittings to ensure support and coverage in the most flattering ways possible. Trying on samples has made all of the difference for me over the years, and swim is no different.”
The designer’s full-fledged swimwear collection will launch in October.