Rachel Zoe, who hosted a dinner for her winter edition Box of Style on Wednesday night at Chateau Marmont, is already thinking ahead to fall 2017. The Los Angeles-based designer and stylist decided to present her next collection in L.A. on Feb. 6 ahead of New York Fashion Week, where she has traditionally shown her main collections.
“I’m still a small designer; I can’t take over the Griffith Observatory, but I felt it was time to own being an L.A. designer,” said Zoe, who took her apparel business in-house this year. Zoe said she decided after her last New York show that it was time to switch coasts “for a minute.”
“It was our biggest and best-reviewed show yet, but I felt it was getting too big, and I’ve always been about a more intimate vibe, not a massive event,” she said. “I leave that to Tom, Tommy, Ralph and Marc, who have earned it.” Tommy Hilfiger just announced his Feb. 8 Los Angeles show, which will no doubt be on the larger side, and Tom Ford is said to be staging another show in L.A. as well.
Zoe plans on a dinner event and presentation with “a focused and great group of people who want to be there.” While she hasn’t decided if her models will be friends, muses or professional catwalk-ers (she does count women like Rosie Huntington-Whitely as friends), her regular circle of pals who turned out on Wednesday should be present: Jessica Alba, Nicole Richie, Kelly Sawyer, Jennifer Meyer, Molly Sims, Shiva Rose and Sara and Erin Foster.
“No matter what, it will be glam and uncomplicated,” said Zoe, whose design offices and sales showroom are in New York, but whose company headquarters are in West Hollywood. “I hate asking people to come to events when there’s so much going on, and you know they’d rather be home in their robes ordering food. But once you’re there and you see everyone wearing your collection, like they did on Wednesday, it’s really a pinch-me moment.”