ALL IN THE TIMING: Designer and stylist Rachel Zoe was strategic with her dive into retail.

This story first appeared in the February 3, 2016 issue of WWD. Subscribe Today.

The stylist and designer expects to open a pop-up shop at developer Caruso Affiliated’s The Grove shopping center in Los Angeles Feb. 24. The opening comes as Zoe is set to present her fall collection during New York Fashion Week, which will be revealed alongside the rollout of a Web site dedicated to the line.

The Grove store is Zoe’s first attempt at retail for her namesake line and will carry the spring collection of apparel, jewelry and shoes with prices ranging from $75 to $1,795. “In addition to seeing my designs firsthand, I am so excited for guests to have an interactive, 360-degree experience that is truly Rachel Zoe from top to bottom,” Zoe said.

The store totals more than 1,500 square feet and is sandwiched between Crate & Barrel and MAC Cosmetics. Its doors are scheduled to remain open through March 31.

Rachel Zoe joins a number of buzzy brands that have taken up temporary space at the Grove. The shopping center, in more recent times, has inked pop-up deals with brands such as Revolve and Cuyana along with Nicole Richie’s House of Harlow and Lauren Conrad’s Paper Crown apparel line.

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