On Sunday night, Simons turned up at the Prada show, sandwiched between architect Rem Koolhaas and artist Francesco Vezzoli. “I always try to make it,” he said. “I love Miuccia.”

A contemporary art collector, Simons is off to New York to take in The Armory Show, but he may have time for a little more Miuccia in Paris: “Maybe I’ll come for Miu Miu because it’s at the end of fashion week.”

Luckily Simons wasn’t relegated to the scary and cramped scaffold seating at Prada, where standing room was a misnomer.