After years of being the opening show on the closing day of New York Fashion Week, Ralph Lauren has shifted to an evening slot: 8:30 p.m. on Sept. 14. That slot previously belonged to Proenza Schouler, which has moved its show to 1 p.m. on Sept. 12. Per Ralph Lauren’s traditional format, the 8:30 p.m. show will be his second consecutive runway presentation that night and it is the press show. The first will be at 7 p.m.

A representative for Ralph Lauren confirmed that the company shifted its schedule to accommodate an evening show this season but declined to elaborate on details. For whatever reason, evening shows tend to carry a sexier, headliner cache than the daytime lot. Lauren is embarking on his 50th anniversary year, but a representative stressed this season’s show will not be an anniversary event.