OUT-OF-THE-BOX INVITES: Ramy Brook, the advanced contemporary firm, has sent out custom video-card invitations to buyers and the media to preview the collection at the showroom at 231 West 39th Street, beginning Sept. 6, and to attend Coterie at the Jacob Javits Center from Sept. 18-20.
“In four minutes, we explain how Ramy Brook got started, who we are today and what we stand for,” said Ramy Sharp, founder and creative director. “We felt a visual experience with me telling the story would be the best way to connect directly. Since I am not able to tell our story in person to everyone, although I would like to, we found the next best way.”
The company worked on the video invitation with Engaging Invites and produced the video themselves. The video project cost in excess of $50,000. Ramy Brook sent out about 500 invitations to specialty and major department stores late last week. https://vimeo.com/179521291
For spring, Ramy Brook is offering intricate woven pieces and knits, as well as dresses, tops, skirts, rompers and pants. This past spring, Ramy Brook hired Ines Huh, as the new design director, who joined the team from Michael Kors, and the brand has expanded its styles and silhouettes by 30 percent. The brand’s Coterie booth will also reflect the company’s growth. It is twice as large as the previous season and features a lounge area so buyers can relax.